Bank of America is making financial lives better with investments in innovative solutions

Bank of America is a leading innovator in digital banking. With 35 million active digital customers and adding thousands each day, we are laser-focused on advancing the user experience and providing the highest level of customer engagement.

As part of our high-tech, high-touch strategy, we continue to make significant investments in new solutions and capabilities to help our customers with their financial needs and deliver extraordinary customer care at all times, no matter how they choose to do their banking.

This year, our 24 million mobile customers will have access to our new virtual financial assistant, Erica. An industry-first, Erica leverages the latest technology in artificial intelligence, predictive analytics and cognitive messaging to anticipate customers’ financial needs and act as a personal savings coach to help them achieve their financial goals. Erica can tackle simple to complex tasks, and even provide financial guidance, just through talking and texting.

In addition to Erica, we were also one of the first institutions to launch Zelle®, a revolutionary person-to-person (P2P) payment service in our award-winning app to make it easier, safer and faster for customers  to send, receive and request money from almost anyone, no matter where they bank. We saw total Zelle transactions hit nearly 68 million last year, and in the first quarter alone we processed approximately 29 million transactions, totaling nearly $9 billion.

Erica and Zelle are just two, recent examples of solutions we’re developing to meet the changing needs of our customers. We are committed to aligning with customers’ life priorities, serving as a destination for advice and expertise to improve our customers’ financial wellbeing overall.

As the digital landscape continues to evolve faster than at any point in history, we strive not only to adapt, but lead the charge in ushering in a new era of banking to make financial lives better.

Hear from our leaders and learn more in our 2017 Annual Report.

5/18/2018


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