Guided by our clients’ goals

From saving for a down payment on a major purchase, to planning for and living in retirement, to funding a college education, people make dozens of financial decisions every day.

At Bank of America, we are committed to ensuring our policies, products and programs all align to our purpose of making financial lives better for those we serve.

We have done this in part by creating simple, safe, transparent and easy-to-use financial solutions that give people greater control of their finances. When individuals feel financially secure and are able to achieve their financial goals, communities are made stronger.

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Relating locally and working globally

From small towns to sprawling urban centers and everywhere in between, our customers and their lives are as varied as their locations. They’re in every stage of life, pursuing every type of financial growth—and we help them build the financial future they want. We relate to them as neighbors who know their communities, with the ability to draw on our full capabilities to offer precisely the right solutions.

Serving with eight lines of business

Through our eight lines of businesses, we focus on helping individuals navigate every stage of their financial lives, working with companies—large and small—to drive the economy forward, and providing insights, ideas and award-winning research for institutional investors.

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Working with you

From personal consultation to digital tools, our easy-to-use services and products help clients save, spend, borrow and invest in ways that best fit their lives and businesses. We’ll work with you to meet your specific needs and goals, whether you’re a family, small business, mid-size company or one of the world’s largest corporations.

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Enabling financial health

We support individuals and businesses with financial solutions that are simple, safe, transparent and convenient—from promoting homeownership and small businesses’ prosperity to helping underserved groups pave their paths ahead.

Technology that delivers for clients

Innovation is at the heart of all we do. We innovate to provide industry-leading capabilities to improve our clients’ financial lives and create the best place to work. Our focus on innovation ensures we remain in the forefront as a financial institution as we continue to deliver for our clients, shareholders and people.