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True Beauty Ventures

True Beauty Ventures (“TBV”) pursues investments of less than $5 million in beauty and wellness brands leveraging their decades of sector expertise, knowledge, and network. The partners’ extensive beauty investing and operating experience allow them to identify winning brands at an inflection point of growth and help them scale and exit successfully.

From traditional categories of skin care, hair care, personal care, and color cosmetics, to expanded definitions of wellness and self-care, the beauty industry is growing. At TBV, we explore all aspects of this ubiquitous consumer demand for both inner health and outer beauty. We leverage decades of beauty-focused institutional investment experience, first-hand operating expertise, and extensive industry insider networks to help businesses scale into successful, resilient, and long-lasting beauty brands.

TBV is proud to be a Latina co-led investment fund. One of the fundamental ways we can try to close the funding gap for women is by increasing the number of female General Partners since women are twice as likely to invest in female founders than their male counterparts. We strive to accelerate the success of female founders and funders. We believe that more equitable access to capital and investing in diversity, creates greater opportunities and delivers stronger returns.

Notable investments include K18 Hair, Ami Cole, Caliray, Crown Affair, Kinship, Maude, Moon Juice, Dieux Skin, BeautyStat, Cay Skin, Youthforia, Vacation, Feals, and evolvetogether.

Stage of capital: Pre-Seed, Seed, Series A, Series B, Series C

Location: Miami, FL

Fund manager diversity: Woman-led, Hispanic-Latino led

Diversity focus: Women, Black and African American, Hispanic-Latino, Asian American and Pacific Islander

Industry focus: Consumer and Retail, Healthcare and Wellness (incl. FemTech)

Min and max capital: $500,000 - $5,000,000

Rich Gersten headshot

Rich Gersten
General Partner

Cristina Nunez headshot

Cristina Nuñez
General Partner