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Sunset Ventures

Sunset Ventures is a Pre-Seed venture fund in Los Angeles and San Francisco. We take pride in being early believers, and seek to be the first institutional investor within a startup’s first $1M raised.

Our mission is to invest in founders building a better tomorrow. A sunset represents the natural end of a cycle, and it comes with the promise of a new day beyond the horizon.

We are a thesis-driven firm and believe the next era will be “democratizing participation.” Software that enables people to participate in value creation and positive outcomes will win. This new era is possible as builders leverage new frontier technologies: AI, blockchain, and XR.

We focus on sectors most ripe for change, such as gaming, media, finance, commerce, and work. Sunset’s founding GPs, Brandon Hoffman and Antonio Key, have over 20 years of sector experience.

The partners have worked together for 10 years from Wall Street to Silicon Valley, and most recently as investors and operators at Samsung. In the last 5 years, they have invested in over 70 companies, with 84% of those going to BIPOC and/or women founders.

Sunset also signifies our roots and presence in California, prioritizing local founders to build local community. Community is key to how we add value and support founders with finance, business development, and fundraising.

Stage of capital: Pre-Seed, Seed

Location: Los Angeles, CA

Fund manager diversity: Black and African American led

Diversity focus: Women, Black and African American, Hispanic-Latino, Asian American and Pacific Islander, Native American

Industry focus: General Tech- and Tech-Enabled, Consumer and Retail, B2B, Fintech and Payments, Healthcare and Wellness (incl. FemTech), Future of Work and Living (incl. Education/EdTech)

Antonio Key headshot

Antonio Key
General Partner

Brandon Hoffman headshot

Brandon Hoffman
General Partner