Image of Bryant Park Winter Village at night

Small Business Spotlight Returns to Bank of America Winter Village at Bryant Park

Bank of America’s Small Business Spotlight program is back for the sixth year at Bank of America Winter Village at Bryant Park! Four selected local businesses will showcase and sell their products at a rent-free booth in the Bank of America Winter Village Holiday Shops for over two weeks each. The businesses will have the opportunity to reach new customers at one of the city’s top winter shopping and tourist destinations and Bank of America will cover shop rental fees and coordinate the basic build-out of the shop.

The four featured Small Business Spotlight businesses are:

Tribe & Oak (Brooklyn): Oct. 24 - Nov. 11.

Cofounders Taylor Tankson and Kareem Wallace launched Brooklyn-based Tribe & Oak to realize their vision of accessible luxury home essentials created with thoughtful materials and packaging. Their handmade products include scented coconut soy wax candles, body butter, hand sanitizers, and reed diffusers, all of which are vegan, eco-friendly, and cruelty-free. Visit Tribe & Oak from Oct. 24 - Nov. 11.

Taylor Tankson and Kareem Wallace, cofounders and small business owners of Tribe & Oak

Jay Ceramic (Staten Island): Nov. 12 - Nov. 30.

Ceramicist Judy Suh was formally trained in Icheon, South Korea, and now creates simple, functional designs out of her Staten Island studio. Judy handcrafts everyday tableware and statement pieces using traditional Korean techniques to explore her heritage and express her personal style.

Judy Suh, Ceramic artist & small business owner of Jay Ceramic, showcasing a piece of her work

Smar Art (Brooklyn): Dec. 1 - Dec. 16.

Based in Greenpoint, Brooklyn, Smar Art was founded during the pandemic and has since grown from a greeting card business to now offering vibrant stickers, art prints, and bookmarks. All of founder Sarah Mar’s greeting card designs are handmade in small batches and printed on recycled, recyclable paper.

Sarah Mar, small business owner of Smar Art, displaying her products

Vanilla Joe & Co (Manhattan): Dec. 17 - Jan. 4.

This Manhattan-based business offers scented candles inspired by the brand’s namesake and canine mascot, Vanilla Joe, a yellow Labrador Retriever. Founder Rachel Heim’s playful products couple different dog breeds with signature scents, including Aussie Autumn, Frenchie Fig, Labrador Lemon, and more.

Rachel Heim, founder and small business owner of Vanilla Joe & Co, displaying her candles

Celebrating more than a decade of partnership between Bryant Park and Bank of America, the iconic Winter Village opens on October 24, 2025. The Small Business Spotlight dates align with the Holiday Shops calendar and will run October 24, 2025, through January 4, 2026. Shops will be open weekdays from 11 a.m. to 8 p.m. and weekends from 10 a.m. to 8 p.m.

The Small Business Spotlight booth can be found near the fountain, close to the 41st Street and 6th Avenue entrance to Bryant Park.

To learn more, visit wintervillage.org.

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