Charitable “Playbook”: Bank of America, Carolina Panthers Lend Support for Library System
Oct 07, 2010
Bank of America has teamed up with the Carolina Panthers to support a season-long fundraising initiative to support the Charlotte Mecklenburg Library, which has been hit hard by the economy.
“To be able to support the Charlotte Mecklenburg Library through the sponsorship and partnership that we have with a first-class organization like the Carolina Panthers is a great thing,” said Charles Bowman, Bank of America North Carolina and Charlotte market president.
A $100,000 grant from Bank of America kicked off one of the library’s largest fundraising efforts this year. In addition to the grant, the bank and the Panthers initiated a campaign where cell phone users can contribute $10 to the library system with a simple text message. The bank will promote the program across Mecklenburg County at banking centers, libraries and at Bank of America Stadium, home to the Carolina Panthers.
“With our budget cuts this year, we have many places to put this money to the best possible use,” said Robin Branstrom, chair of the Library Board of Trustees, noting budget cuts of $10.6 million. “These donations and corporate support will help us reinstate some critical services. It's just about the brightest spot on the horizon that the library has had in a long time," Branstrom said. "It's a wonderful example of a public-private partnership.”