What we stand for

Our values

We hold ourselves accountable for the disciplined management of risk and for doing the right thing.

We deliver for customers, clients, communities and shareholders

We are Bank of America – helping to make financial lives better, through the power of every connection.


To make financial lives better, we must:

Deliver Together

We believe in the importance of treating each customer, client and teammate as an individual and treating every moment as one that matters. We strive to go the distance to deliver, with discipline and passion. We believe in connecting with people person-to-person, with empathy and understanding. We believe everything we do for customers, clients, teammates and the communities we serve is built on a solid business foundation that delivers for shareholders.

Act Responsibly

We believe that integrity and the disciplined management of risk form the foundation of our business. We are aware that our decisions and actions affect people’s lives every day. We believe in making decisions that are clear, fair, and grounded in the principles of shared success, responsible citizenship, and community building.

Realize the Power of Our People

We strive to help our employees reach their full potential. We believe that diverse backgrounds and experiences make us stronger. We respect every individual and value our differences - in thought, style, culture, ethnicity and experience.

Trust the Team

We believe that the best outcomes are achieved when people work together across the entire company. We believe great teams are built on mutual trust, shared ownership and accountability. We act as one company and believe when we work together, we best meet the full needs of our customers and clients.

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Hear from our CEO

Hear from our CEO 

Read what our CEO has to say about how we are making financial lives better, one connection at a time.

Our Operating Principles

Our Operating Principles 

We are customer-driven, building a business model that enables us to serve customers’ financial needs in ways that are seamless and efficient.

Our Forward-Looking Approach

Our Forward-Looking Approach 

We’re tackling a number of issues facing our industry. We embarked on a series of significant changes since 2010 to strengthen our business and relationships with customers and clients.