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L’ATTITUDE Ventures invests in early-stage (PreSeed, Seed to Series A) US Latina/o entrepreneurs who leverage technology to scale. L’ATTITUDE Ventures has raised over $100M and invested in 30 companies. US Latinos are the most entrepreneurial and important economic growth cohort in the US, representing 1 in every 4 new entrepreneurs and 27% of net GDP growth.

L’ATTITUDE Ventures is uniquely positioned to both capture and catalyze these entrepreneurs by investing early with sizable capital and unparalleled global expertise and relationships, including that of two former Fortune 200 CEOs, Oscar Munoz former CEO of United Airlines and Sol Trujillo former CEO of Telstra, as well as Gary Acosta CEO of NAHREP, Laura Moreno Lucas former Managing Director at Nasdaq, and Pete Amaro formerly at The Raine Group.

L’ATTITUDE Ventures changes the landscape for Latino entrepreneurs by leading rounds, having board representation, and showcasing Latina/o entrepreneurial innovation through Match-Up at L’ATTITUDE, the largest business conference in the country.

Stage of capital: Pre-Seed, Seed, Series A

Location: San Diego, CA

Fund manager diversity: Woman-led, Hispanic-Latino led

Diversity focus: Hispanic-Latino

Industry focus: Environmental Sustainability, General Tech- and Tech-Enabled, Consumer and Retail, B2B, Fintech and Payments, Healthcare and Wellness (incl. FemTech), Future of Work and Living (incl. Education/EdTech)

Min and max capital: $750,000 - $7,500,000


Sol Trujillo headshot

Sol Trujillo
General Partner

Gary Acosta headshot

Gary Acosta
General Partner

Oscar Munoz headshot

Oscar Munoz
General Partner

Laura Lucas headshot

Laura Lucas
General Partner

Peter Amaro headshot

Peter Amaro
General Partner