Festive event spotlighted year-long (RED) campaign
Bank of America Winter Village at Bryant Park kicked off the 2014 holiday season by dedicating its annual holiday tree-lighting event to help (RED) in their fight to deliver the first AIDS-free generation in over 30 years. The event supported a two-year partnership with (RED), for which Bank of America has pledged a $10 million donation.
Now in its tenth year, the December 2nd tree lighting was attended by 3,000 people and included musical performances by Ingrid Michaelson and Catey Shaw, and figure skating by Evan Lysacek and the Haydenettes. In the glow of red lights and décor that highlighted Bank of America’s “One Step Closer to ending AIDS” campaign, hundreds of attendees created animated gifs at unique on-site photo booths that they shared on social media.
The 2014 spruce featured 30,000 red, white and blue LED lights, along with nearly 3,500 starbursts, balls, snowflakes and icicle ornaments in silver, white, red and blue. The holiday tree remained lit through January 11, 2015. By dedicating the 2014 event to its partnership with (RED), Bank of America united visitors with one of the world’s greatest cities in support of a global challenge. Although mother-to-child transmission of HIV is preventable, 650 babies are born with HIV every day. The treatment exists and costs as little as 40 cents a day. The Global Fund has already impacted over 40 million people, but as the “One Step Closer” campaign demonstrates, there’s more to be done.
Bank of America Winter Village at Bryant Park featured a 17,000-square-foot ice-skating rink, a glass-enclosed restaurant and an open-air market for holiday shopping under the glow of the city’s lights. Located at W. 40th and W. 42nd Streets between 5th and 6th Avenues, the holiday village was located adjacent to the New York Public Library and just a short walk from Times Square and Grand Central Terminal.