Event spotlights yearlong (RED) Campaign
This holiday season, Bank of America Winter Village at Bryant Park dedicates its annual holiday tree-lighting event to providing support for (RED) in their fight to deliver the first AIDS-free generation in over 30 years. The event supports a two-year partnership with (RED), for which Bank of America has pledged a $10 million donation.
Now in its tenth year, the Tree Lighting on December 2nd will include musical performances and figure skating. In the glow of red lights and décor that highlight Bank of America’s “One Step Closer to ending AIDS” campaign, attendees will be invited to capture their own images through on-site photo booths that they can share on social media.
This year’s spruce will feature 30,000 red, white, and blue LED lights, along with nearly 3,500 starbursts, balls, snowflakes and icicle ornaments in silver, white, red and blue. The holiday tree is lit through January 11, 2015.
By dedicating this year’s event to its partnership with (RED), Bank of America unites visitors with the world’s city in support of a global challenge. Although mother-to-child transmission of HIV is preventable, 650 babies are born with HIV every day. The treatment exists and costs as little as 40 cents a day. The Global Fund has already impacted over 40 million people, but as the “One Step Closer” campaign demonstrates, the work isn’t done yet.
Bank of America Winter Village at Bryant Park features a 17,000-square-foot ice-skating rink, a glass-enclosed restaurant and open-air market for holiday shopping under the glow of the city’s lights. Located at W. 40th and W. 42nd Streets between 5th and 6th Avenues, the holiday village is adjacent to the New York Public Library and just a short walk from Times Square and Grand Central Terminal.