Bank of America Winter Village at Bryant Park spotlights hunger relief

This holiday season, Bank of America Winter Village at Bryant Park dedicated its annual holiday tree lighting event to providing support for families in need. The event kicked off a campaign to support hunger relief for New Yorkers in the five boroughs.

The Tree Lighting Show, now in its eighth year, included musical performances and figure skating. The event was followed by the kick-off of a Skate-a-Thon at the rink, where residents and visitors were invited to lace up their skates to raise money for the Food Bank For New York City. Bank of America pledged a donation to the organization for each minute participants were on the ice, up to a total of $25,000, monitored by RFID chips attached to the ice skates. And for each portion of Gingerbread Cheesecake Lollipops ordered at Celsius, the village’s seasonal restaurant, the bank made an additional donation.

“The Food Bank is a lifeline for countless New York City residents, many of whom will spend the holiday season worrying about their next meal,” said Jeff Barker, New York City president, Bank of America. “By using The Rink as a fundraising tool, visitors to the Winter Village can help in a simple and exciting way.”

A family in Newburgh, New York gave this year’s tree to the park as a gift. The spruce was dressed with 30,000 white and red LED lights, along with nearly 3,500 starbursts, balls, snowflakes, and icicle ornaments in silver, white, red and blue. The holiday tree is lit through Sunday, January 12, 2014.

“The Tree Lighting Show at the Bank of America Winter Village at Bryant Park has always been a way to bring New Yorkers and visitors together at the holidays,” said Dan Biederman, president of Bryant Park Corporation. “By joining Bank of America in their support of hunger relief, we extend the definition of community in a dynamic and substantial way.”
The Bank of America Winter Village at Bryant Park features a 17,000-square-foot ice-skating rink, a glass-enclosed restaurant, and open-air market for holiday shopping under the glow of the city’s lights. Located at W. 40th and W. 42nd Streets between Fifth and Sixth Avenues, the holiday village is adjacent to the New York Public Library and a short walk from Times Square and Grand Central Station.

OpenUnited States & Canada

Select a Partnering Locally State to view topics

Viewing Partnering Locally content for All States

OpenHow we're involved

We donated over $12.9 millin to more than 864 hunger relief organizations
Fighting Hunger