How One Shop is Supporting Multiple Generations of Cyclists
Aug 24, 2012
After operating in San Diego for over 38 years and developing a reputation as a top-notch, full-service bicycle store serving both families and cycle enthusiasts, Black Mountain Bicycles had the opportunity to relocate its store in 2011 to a larger location with higher visibility and increased foot traffic.
“We had been in same location for over 30 years and become a source for San Diego cyclists of all levels to purchase and service their bicycles,” said Bryan Whitbeck, President and CEO of Black Mountain Bicycles. “We had discussed remodeling our facility and expanding, but couldn’t justify the costs or potential inconvenience to our customers. When we learned of this new location, it was the perfect opportunity to build our dream store and expand our customer base.”
Whitbeck reached out to Bank of America for advice on acquiring the new space.
“Black Mountain Bicycles had established itself as a successful neighborhood store and we wanted to help Bryan take his business to the next level,” said Susan Couch, Senior Vice President of Business Banking at Bank of America. “For years, we had advised Bryan to move into a new location to support the continued growth of his business. When a facility that aligned with his business needs became available, we jumped at the chance to help.”
Bank of America provided Black Mountain Bicycles with a working capital line of credit to support the move and additional inventory. It also provided resources for Whitbeck to complete tenant improvements in the new facility and a corporate credit card to cover supplies, travel, and other needs.
“We stay with our clients and we’re with them for the long-term, getting to know them on a personal level and staying abreast of industry trends and the marketplace,” said Couch. “We’ve seen Black Mountain Bicycles grow from a small location with two or three employees into a large, thriving location, with lots of foot traffic, visibility and employees and we’re proud to have supported them through this pivotal period.”
Today, Black Mountain Bicycles is thriving and approaching its 40th anniversary. The company has increased its workforce to 17 employees and supports bicycle events and causes throughout San Diego, including an annual sponsorship role in the city’s Scripps Ranch 4th of July Run & Ride.
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