What we stand for

Our operating principles

We strive to be consistent and straightforward in all our interactions.

What guides us

"We are here to help make financial lives better. Better by connecting our customers and clients to the financial solutions they need. And, better by connecting across our company to deliver those solutions.”
-Brian T. Moynihan, CEO

Bank of America is guided by Operating Principles that define how we operate the company and serve the financial needs of our customers and clients.


Our clear purpose is to help make financial lives better for the three groups of customers we serve – people, companies and institutional investors. We listen to what our customers want and connect across our company to deliver the solutions they need. We are focused on making customer interactions easier, our expertise more accessible, and our relationships more human. And, as we experience success, it is shared with those we serve, our communities and our shareholders.

Great place to work.

Bank of America strives to be a workplace that attracts talented people; one in which our teammates work collaboratively to achieve results; in which employees act responsibly and are empowered to make the right decisions for our customers, clients and each other; in which individuals are respected and people of diverse backgrounds can succeed; in which every employee has the opportunity to achieve his or her full potential.

Manage risk.

In effectively managing risk, we keep our company strong, help our customers and clients achieve their goals, and deliver consistent returns for our shareholders. We maintain strong, consistent risk management practices across all lines of business and geographies, and every employee is held accountable for managing risk.

Operational excellence

Over the past three years, we have become a more streamlined and less complex company that is easier to do business with and to work for. We have narrowed our focus to concentrate on the businesses and services that matter most to our customers and clients. We are reducing expenses in non-core activities, and investing in other growth opportunities for the company.

Deliver for our shareholders.

We can do more for our customers and clients than any other financial services company can. By making financial lives better for those we serve, we are driving growth and delivering the kind of returns our shareholders expect and deserve.

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Hear from our CEO

Hear from our CEO 

Read what our CEO has to say about how we are making financial lives better, one connection at a time.

Our Values

Our Values 

We deliver for our customers, clients and shareholders. We share a passion for serving the financial needs of people, companies and institutional investors.

Our Forward-Looking Approach

Our Forward-Looking Approach 

We're tackling a number of major issues facing our industry. We embarked on a series of significant changes since 2010 to strengthen our business and relationships with customers and clients.

Bank of America understands that increased job creation through stronger small businesses is key to our economic recovery, and has put resources and expertise behind this.

Bob Davenport
Chairman, Grow America Fund