TEXT ON SCREEN (Open Title Card):
Red Cross: Serving Our Communities during Coronavirus
Gail J. McGovern on screen
Lower Third:
Gail McGovern,
President and CEO
American Red Cross
B roll: people at disaster sites, wearing red cross vests offering relief; Bringing food and looking out through window; people wearing face masks
Everybody has a Red Cross story. And for the most part, those Red Cross stories are poignant.
They represent hardship, and then pulling out of that hardship. And it hasn't stopped because of this coronavirus.
It has impacted every element of our mission. It’s really changed everything that we're doing.
Gail McGovern on screen
I am so proud of the organization, for stepping up and doing all kinds of things that we have never done before.
B Roll – hand holding a Red Cross foam ball; people donating blood;
Text On Screen:
The Red Cross provides 40% of the Nation’s blood supply
Of course, we always need blood. Every two seconds, somebody is getting a blood transfusion in our country and this is the greatest gift of all, the gift of life.
Gail McGovern on screen
B Roll: man wearing facemask whipping down donation chair; washing hands; person donating blood; person entering the front doors of the Red Cross
We're used to having giant blood drives, with you know, hundreds of people showing up,
and now, because of social distancing, we're doing maybe 30 collections. It’s inefficient, it's slow, but it's still gratifying— that people are coming out to donate blood.
Text On Screen:
The Red Cross responds to an average of more than 60,000 disasters every year
B Roll: hurricane disaster sites
Gail McGovern on screen
We also respond to disasters, at this point in time there were 200 tornadoes that swept across our country,
we're providing comfort, virtually, and mental health counselling, virtually.
B Roll: Red cross vans with people offering relief; water bottles being distributed
TITLE CARD:
Bank of America
provided the Red Cross with $1.25 million grants to help support its operations in communities across the U.S., Europe, Latin America, Asia, Africa and India.
Disasters are something that you can't do alone. And so, we're always collaborating.
Having the public, private, and nonprofit sectors work together is essential.
B Roll: Woman wearing mask waves to someone through a window; man standing at Red Cross van
Gail McGovern on screen
Woman holding a “Thank you’ sign with the Red Cross signage behind her
Red Cross employees and volunteers are truly heroes. They're doing heroic things, to help people in their darkest hours.
The needs have changed. Our capabilities have not. And we're just using them for different purposes at the time when the country really needs it
and any gift financially, regardless of its size would be deeply, deeply, appreciated.
End Title Card:
The grants to Red Cross are part of Bank of America’s $100 million commitment to help local communities impacted by coronavirus
Learn more at
about.bankofamerica.com
