Advancing our purpose

The oldest parts of our company extend back 240 years. Since that time, we’ve come together from many sources to become what we are today: A company united in our purpose to help make financial lives better through the power of every connection.

Over the last several years, we have strengthened our company and sharpened our focus on serving our customers: people, companies of all sizes, and institutional investors. We are driving responsible growth, and our commitment to that has resulted in record results – strong earnings with high customer and employee satisfaction.

This progress gives us the opportunity to take the next step forward to demonstrate for our clients that we are a partner invested in their success.

This starts with a single idea for our company, across all of our businesses based on a simple question that has been core to our legacy of capabilities and service for 240 years:

“What would you like the power to do?”

The question begins a conversation that puts the client in control: the power to save for the future, the power to start my own business and see it grow, the power to leave a lasting legacy, the power to tackle global challenges.

Our story is all about the impact clients can have and the progress they can make. And we are here to serve them, and to help them do it.

The power to do more
As we take this next step, we are modernizing our logo, too. Twenty years ago, we introduced the Bank of America brand and our iconic Flagscape logo – signifying the merger of BankAmerica and NationsBank to create the first coast-to-coast bank in the U.S.

In the two decades since, we have become a global financial services company that serves one out of every two households in the U.S. and the majority of Fortune 500 companies around the world.

Along the way, we have made advances in technology and in how we serve clients, helping to transform financial services. We have pioneered the use of mobile and digital capabilities to put banking in the palm of your hand, and we continue to make it more convenient with the advent of mobile check deposit, peer-to-peer payments through Zelle, and our AI-assistant Erica. We have made investing accessible and affordable through Merrill Edge, while continuing to strengthen Merrill Lynch Wealth Management. And we bring global capabilities to help companies transact, access the capital markets, and, together, to drive the economy ahead.

Our modern logo reflects this contemporary brand – one that delivers both cutting-edge technology and high-touch solutions for our clients. It is a symbol of a culture of service today, but one that is always looking to what the future holds for our clients and for the communities we serve.

And so today, we recognize how we got here, and the progress we have made, but we aren’t standing still. It all comes back to why we are here: To help make financial lives better, through the power of every connection. We continue to innovate how we deliver so our clients, communities and employees have the power to do more.


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