From restaurants to racetracks, digital signs are everywhere. Powering many of these signs is a company located in Los Gatos, Calif., that was founded over a decade ago by Anthony Wood, the inventor of the digital video recorder (DVR). A leading worldwide provider of digital sign media players, software and networking solutions for the commercial digital signage industry, BrightSign and its products are sought after by more businesses each day.
For example, Pear Street Bistro in the heart of Historic Old Town Pinole, Calif., recently refreshed its look with a new BrightSign-powered video wall. Since installation, the restaurant has seen an increase of approximately 10 percent in both patron traffic and food and drink sales – more than enough to offset the cost. And, earlier this year, Keeneland Thoroughbred Racetrack in Lexington, Ky., turned to BrightSign to improve the quality of its instant replays.
The company’s digital displays are visible at car dealerships, film festivals and art installations around the world. In addition to the success of its one essential product – with many variations – BrightSign is expanding to new areas by launching a new product line. Managing this kind of trajectory is possible with support from partners like Bank of America.
BrightSign’s relationship with Bank of America started small. As the company and its needs continued to grow, the bank’s consumer group connected BrightSign to the business banking team, which identified ways to simplify and enhance their financial products and services. The team also extended a $4 million line of credit to fuel the company’s expansion.
“We are very happy with this partnership,” said Sarah Dryden, chief financial officer of BrightSign. “We appreciate the level of service, attention and commitment that we have received from Bank of America.” Their client manager at the bank, Laureen Cortez, agrees that the BrightSign team is great to work with.
BrightSign is but one example of the Silicon Valley technology companies that Bank of America is helping to grow and thrive. With help from partners like the bank, these companies are extending their reach beyond the Valley, making the future of our nation’s innovation economy very bright indeed.