By Meredith Verdone, Enterprise, Consumer & Wealth Management Marketing Executive at Bank of America
This article originally appeared on LinkedIn
People deserve to be treated with fairness and respect. It’s not a radical idea. So why do so many people report feeling discriminated against?
That’s exactly what the Ad Council’s Love Has No Labels campaign seeks to remedy by encouraging people to recognize their unconscious biases. Implicit biases unknowingly influence the way we treat people, the way we interact with strangers and friends and the way we view the world.
But they don’t have to.
The goal of the Love Has No Labels campaign is to create more awareness of implicit biases. To help people see others for who they are, not categories into which they can be divided. To help people be more accepting. More understanding. More kind. To ask people to examine their behaviors and make more informed decisions.
At Bank of America, we have a longstanding commitment to supporting diversity and inclusion, and I’ve seen firsthand the positive impact our commitment has made on the lives of our employees. We were among the first financial institutions to incorporate sexual orientation and gender identity into our non-discrimination policies and to offer comprehensive domestic partner benefits. We are supporters of Special Olympics. And we recently extended our parental leave policy to allow for 16 weeks of paid time off from work for parents to bond with a newborn or adopted child. These are just a few examples of the ways we stand up for diversity and inclusion every day.
Together with the Ad Council and other Love Has No Labels campaign partners, we will continue working to create a more inclusive world. My hope is with effort and education, people will become more aware of unintentional discrimination and treat everyone with fairness and respect — regardless of race, religion, gender, sexuality, age or ability.
It’s not a radical idea.
Follow Meredith Verdone on LinkedIn for more Bank of America thought leadership content.