“Express Your Thanks” Campaign Connects with Veterans to Help Them Succeed at Home
May 20, 2013
After serving their country thousands of miles from home, and oftentimes returning wounded, veterans have the challenge of picking up their lives where they left off. It’s not an easy task as they work to deal with pressing issues of employment, housing, and finances.
"With hundreds of thousands of service men and women leaving active duty this year alone, raising awareness of the unique challenges they face as they integrate back into the workforce is more important than ever," said Jeff Cathey, senior military affairs executive at Bank of America. "Through our 'Express Your Thanks' campaign, we're helping foster a real connection between the public and our military in a meaningful and easy way, while supporting programs like WWP and Welcome Back Veterans which help these heroes make this transition back to civilian life."
As part of our ongoing commitment to helping veterans succeed here at home, Bank of America will launch “Express Your Thanks” on Memorial Day with the goal of donating up to $1 million to support the needs of military service members and veterans. During the campaign, people can share gestures of gratitude that will each generate a $1 donation from the bank. They can take a photo, write a message of support on www.bankofamerica.com/troopthanks or post one on Twitter tagged with #troopthanks. The campaign will continue through Veterans Day and be promoted through our partnerships with NASCAR, MLB and the NFL, and at banking centers across the country.
The $1 million donated by the bank will support programs run by Wounded Warrior Project® and Welcome Back Veterans. Wounded Warrior Project raises awareness of the needs of injured service members, and provides economic empowerment programs. Welcome Back Veterans provides ongoing treatment to veterans for Post-Traumatic Stress Disorder (PTSD), and also funds research for PTSD.
“After a very successful ‘Express Your Thanks’ campaign last year with Bank of America, we’re excited that it is continuing, and that we’re a part of the campaign again in 2013,” said Adam Silva, chief development officer, Wounded Warrior Project. “The financial support this provides and the gratitude it generates through heartfelt messages makes a significant impact in the lives of the Wounded Warriors we work with on a daily basis.”
Join the conversation: See how we’re connecting with our customers, clients, and communities on the Bank of America Facebook page and on Twitter at @BofA_Community
*For every qualified expression of thanks from May 18, 2013 to November 11, 2013, the Bank of America Charitable Foundation will donate a total of $1 to Wounded Warrior Project and Welcome Back Veterans, up to a max of $1,000,000 total.