A Historic Atlanta Golf Course Promotes A Community’s Upswing
Aug 10, 2012
BANK OF AMERICA
RTP- ATLANTA EAST LAKE- As Produced Video Transcript
V/O(Lillian Giornelli): East Lake was one of the original suburbs of Atlanta; and was one of the first golf course communities in Atlanta. In fact it is the home of Bobby Jones, who, was one of the great amateur athletes ever. It’d fallen into disrepair. In 1995, the employment rate was thirteen percent.
SUPER: LILLIAN GIORNELLI, Board Chairman, East Lake Foundation
Lillian Giornelli: The average age of a grandmother in this community was thirty years old. There was a school on campus. Only five percent of the fifth graders could actually meet state standards.
SUPER: CHERYL LOMAX, Market Manager, Bank of America
Cheryl Lomax: East Lake Golf Course, had become part of a dilapidated community. Tom Cousins vision was that if he could transform that golf course, which could then be a engine for driving revenue into this community, then he could begin to change things.
Lillian Giornelli: The first step was redevelopment. We tore down the East Lake Meadows, we rebuilt this beautiful housing complex. The East Lake Foundation was created to focus on community redevelopment. One of the partnerships that was created was with the Atlanta public school system and we opened Drew Charter School.
SUPER: ABIGAIL SIMMONS, Graduate, Drew Charter School
Abigail Simmons: When we come out of eighth grade we’re ready for high school and actually looking forward to college.
V/O(Lillian Giornelli): Today, ninety-eight percent of our students meet or exceed state standards. It’s a wild success. It was very important to us that we continued to support those students, as they move out into the high school programs. So we began a program called CREW Teens.
SUPER: JANA BRODIE, Director of CREW Teens
Jana Brodie: We really focus on college readiness, focus on life skills and professional development…
SUPER: QUARTEZ LITTLE, Former CREW Teens Member
Quartez Little: I don’t have many distractions because, I’m always doing something. So I think CREW Teens will keep me on track.
Lillian Giornelli: Living in the village is there as a work requirement so all the residents in the villages either need to be working towards work, or working. In that work force development program, we focus on developing the skill sets that actually make you marketable.
SUPER: CENOBIA HILTON, Resident, East Lake Village
Cenobia Hilton: I needed a new resume. So I came to one of the workshops, they helped me with my resume, they helped me with the interviewing parts…
Lillian Giornelli: The employment rate in the community is now ninety-five percent. Bank of America has been here since the beginning. They were the original financial partner in the redevelopment of the East Lake Villages..
Cheryl Lomax: Bank of America does much more than just write a check to the East Lake Foundation. What we do, is that we make sure that our community volunteers are in full force here at East Lake.
Lillian Giornelli: Bank of America employees do a one-month program, in the fall around financial literacy. They volunteer in our work force development program. They work with our high school students and their parents to fill out forms for financial aid and college applications.
Cheryl Lomax: Changing the cycle of poverty is one of the most important things that you can do to transform a community. And we put our dollars and our resources behind making sure that this community will continue to thrive.
Lillian Giornelli: If we can change the outcome for families in this community, then there’s no community that can’t be fixed.