An Innovative, Community-Based Approach to Needed Medical Care
Jan 17, 2012
Super: Dr. Ray Tsai–Children’s Medical Center
V/O (Tsai): Children’s Medical Center is one of the top pediatric hospitals of the country, and so as a result we have many families who will travel many hours to come and see some of the top doctors of the country here in Dallas. We’re a not-for-profit hospital that treats thousands of North Texas children each year regardless of ability to pay. Children were using the emergency room for things that are better taken care of by your primary care doctor, as a result, there were lines outside the emergency room and children who had serious medical issues couldn’t see their ER doctor as quickly as possible.
Super: Gillian Breidenbach–CSR Market Manager, Bank of America
V/O (Breidenbach): Children’s Medical Center found locations throughout the city and they placed “My Children’s Clinics” in these communities that need the most help. It enables mom and dad to take their child into the doctor’s office, get what they need and not have to spend time in the emergency waiting room.
V/O (Tsai): My Children’s was designed to be a primary care medical home for children in their community. We provide vaccinations, screenings, well-child checks, physicals and visits from anything from runny noses to ear infections.
Parent #1: Bringing in my son today, I was much more up to bringing him for something very mild because it was so easy. To come here, to get him in, versus if I had to drive him 30 or 40 minutes to major medical centers downtown, I would’ve waited until it was more severe, so I think it creates healthier kids.
V/O (Tsai): Our goal is that you see the same doctor or nurse practitioner every time you’re here. This provides continuity of care. We believe this helps enhance the relationship between provider and the families.
Parent #2: It’s important I have the same pediatrician every time I come here so I don’t have to explain previous history. I’m not starting over, and that’s great, because then you’re trying to remember when [was the] the last time you saw them, what medication…
V/O (Tsai): Bank of America has been a tremendous supporter of Children’s Medical Center and My Children’s for many years.
Breidenbach: Not only do we lend them money and we bank many of their staff, but our associates are very, very active in volunteer events. By supporting them through the business side of our world and also the philanthropic side of our world, it’s a win for everybody involved.
V/O (Tsai): We provide better primary care, we provide education to families, we help them stay healthier, and overall we make a healthier community, and without Bank of America’s support we couldn’t have done any of that.
Legal: Bank of America, N.A. Member FDIC. © 2011