Bank of America Winter Village at Bryant Park kicked off the holiday season with its annual holiday tree lighting event supporting (RED) in their effort to deliver the first AIDS-free generation in over 30 years. The event, which took place on December 1st – World AIDS Day – highlighted the partnership with (RED), for which Bank of America has contributed over $10 million.
This year’s tree lighting featured an original story written for Bryant Park by New York playwright Jon Caren, narrated by Oscar nominee Danny Aiello and featured performances by world-renowned figure skaters: Nancy Kerrigan, Brian Boitano, Johnny Weir, Meryl Davis and Charlie White, and The Haydenettes. Live music curated by Jazz at Lincoln Center opened the show and a flurry of fireworks capped off the festivities as the tree was lit. Highlighting both the celebratory spirit of the evening and Bank of America’s partnership with (RED), thousands of colorful LED-powered snowflakes were distributed to the crowd.
Although mother-to-child transmission of HIV is preventable, 600 babies are born with HIV every day. By dedicating this year’s tree lighting event to its partnership with (RED), Bank of America united New York City in support of the global challenge of eradicating mother-to-child transmission of HIV. While there’s still work to be done, we’re making progress: together, we’ve already contributed $10 million, enough to help provide over 30 million days of life-saving medication.
Bank of America Winter Village at Bryant Park features a 17,000-square-foot ice-skating rink, a glass-enclosed restaurant and an open-air holiday market featuring over 125 specialty retailers. Located at W. 40th and W. 42nd Streets between 5th and 6th Avenues, Winter Village is adjacent to the New York Public Library and just a short walk from Times Square and Grand Central Terminal.